Snap Inc. is looking to improve the Lens Creator Journey by developing and executing a product vision and strategy focused on the end-to-end creator lifecycle, from onboarding and creation to audience growth and long-term retention. This involves building products that provide creators with actionable insights, enhancing platform capabilities and creator tooling, and driving creator growth through incentive programs.
Requirements
- Experience building products for creator or developer communities
- Strong understanding of user feedback systems, analytics, and insights products
- Ability to define and analyze success metrics and use data to drive product decisions
- Ability to think creatively and approach problems with system-level thinking
- Experience working with 3D engines (Unity, Unreal), XR frameworks, or other creator tools
- Familiarity with design tools like Figma or similar
- Hands-on experience across the entire product lifecycle for a platform or ecosystem product
Responsibilities
- Own the Lens Creator Journey: Develop and execute a product vision and strategy focused on the end-to-end Lens creator lifecycle, from onboarding and creation to audience growth and long-term retention.
- Build Insights & Feedback Products: Partner with the XFN team to define and launch products that provide creators with actionable insights into their Lens performance and audience engagement. Create and manage robust feedback loops and communication channels (e.g., notifications, in app insights for creators)
- Develop Platform Capabilities: Partner with engineering, design, and UXR to build and enhance platform capabilities and creator tooling that unlock new creative possibilities and streamline development workflows.
- Drive Creator Growth & Incentives: Collaborate closely with Legal, Marketing, PMM, and Product Partnerships to design, launch, and manage creator incentive programs that drive ecosystem growth and high-quality content creation.
- Lead Cross-Functional Teams: Build close relationships with Design, UXR, Data Science, and Engineering to translate creator needs into a clear, prioritized roadmap and detailed product specifications.
- Analyze and Iterate: Define and analyze key success metrics for the creator ecosystem. Use data-driven insights to evaluate tradeoffs, make decisions, and drive successful execution of initiatives that deliver value to creators and Snap.
- Be an Ecosystem Expert: Deeply understand the competitive landscape, creator economy trends, and business priorities to push forward initiatives that matter while ruthlessly cutting those that do not.
Other
- A deep passion for creator ecosystems and empowering developers
- Excellent interpersonal communication, relationship management, and organizational skills
- Proven ability to manage complex projects with diverse cross-functional partners, including Legal, Marketing, and Partnerships
- Direct experience building Lenses or creating content with other AR/VR authoring tools
- BS/BA degree or equivalent years of experience
