Experian Marketing Services is looking to accelerate client success through enabling ecosystems, partnerships, and marketing technology solutions by driving innovation in how they create, package, and deliver audiences in an evolving AdTech landscape.
Requirements
- 5+ years of Product Management experience in AdTech, ideally with data monetization or audience products.
- Experience with buyer activities across planning, activation, and measurement.
- Proficiency in AdTech auctions and knowledge of DSPs, DMPs, CDPs, and SSPs.
- Experience interpreting complex data and translating it into applicable insights.
Responsibilities
- Own reporting and insights for Experian's syndicated, branded, custom, and partner audiences across platforms (e.g., Trade Desk, LiveRamp, PubMatic).
- Monitor adoption, usage, revenue contribution, and latest metrics (e.g., value scores, relevance rankings, segment size).
- Build insights and actions from platform reporting, transforming revenue insights into strategies that guide product direction, empower Sales, and unlock monetization opportunities.
- Apply AI/ML techniques to surface hidden patterns, predict audience performance, and recommend actions.
- Build dashboards and tools that provide Sales with real-time insights, complementary audience recommendations, and whitespace opportunities.
- Automate workflows to deliver applicable intelligence at scale.
- Drive adoption and monetization through taxonomy refinements, naming strategies, packaging, and pricing experiments.
Other
- Travel up to 15% of the time.
- Preference for candidates based in or near Denver, CO for in-person collaboration. Remote candidates will also be considered, with a preference for those located in Mountain or Pacific Time Zones.
- Great compensation package and bonus plan.
- Core benefits including medical, dental, vision, and matching 401K.
- Flexible work environment, ability to work remote, hybrid or in-office.
