Pulmuone Foods USA is looking to innovate and maintain new products to support growth and profitability targets for their brands like Nasoya, Wildwood, Emerald Valley Kitchen, Monterey Gourmet Foods, and Cibo Naturals.
Requirements
- Strong proficiency in MS Office, particularly Excel and PowerPoint, including experience with IRI, Nielsen, and Spins.
Responsibilities
- Manage products by closely monitoring and analyzing sales volumes, market share trends and competitive activities and based on consumer and product knowledge and insight.
- Conduct category-specific analyses and recommend new products and features to fill product pipeline and meet company’s strategy and goals.
- Lead the development process of new products (NPD) from conception through execution (pricing, positioning, packaging, etc.), by working collaboratively with different functions including R&D
- Execute marketing projects including packaging development, ad development, digital marketing, and social media programs by working with cross functional teams and outside agencies.
- Develop and recommend product positioning, packaging, and pricing strategy to produce long-term market share.
- Develop and maintain a strategic 3-year plan to support growth and profitability targets by innovating and maintaining new products.
- Determine the consumer research and data needed and conduct marketing research; track market and competitive trends to remain abreast of category developments.
Other
- Bachelor’s Degree required, preferably in Marketing, Advertising or Business Administration. MBA is a plus.
- Passion for food is a must!
- 3 years of relevant work experience in brand or product innovation marketing (CPG experience required) preferably in food industry.
- 3 years of B2C or B2B experience and basic P&L knowledge.
- Excellent verbal, written communication skills and presentation skills
