Hologic is looking to drive global decisions on pre-stage gate concept assessments and serve as the marketing lead for new product development projects from concept to launch through end-of-life for their Breast & Skeletal business.
Requirements
- Upstream marketing, new product development experience required
- Demonstrated experience in medical device market management and marketing concepts and practices (minimum 5 years’ experience)
- Strong analytical and financial modeling skills preferred
- Demonstrated success managing complex projects
- Demonstrated success working as an integral cross functional team member, ability to develop clinical expertise in medical devices and deep understanding of customer needs within medical device markets.
Responsibilities
- Global upstream product management with a focus on our market leading biopsy franchise
- Determine addressable market sizes and understand reimbursement dynamics and trends in each geographical area
- Collect voice of customer research associated with identifying user needs, product needs and features
- Perform in-field customer visits to better assess market opportunities and prioritization
- Collaborate with R&D and Commercial teams to establish unmet clinical needs, translate those needs to design specifications and assist in validation planning and activities
- Develop a deep understanding of the competitive landscape, business needs and pressures, and claims requirements to create a robust project plan and marketing strategy
- Develop comprehensive global business cases for Opportunity to Market (O2M) innovation process
Other
- Collaborate with cross-functional teams to meet milestones and ensure timely product launches and lifecycle management activities with a high level of quality
- Core member of cross-functional product development teams and lifecycle management projects
- Partner with Med Relations on KOL Development and with Clinical Affairs on expanding product claims/indications
- Promote a culture of partnership with cross-functional teams while maintaining a shared level of urgency
- Excellent communication and presentation skills
