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Product Manager, Digital Commerce – Lifestyle Brands

JCPenney

$95,000 - $146,250
Aug 26, 2025
Dallas, TX, US
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The company is looking for a Product Manager to lead the end-to-end digital experience across its portfolio of lifestyle brands, aiming to build seamless, inspiring, and high-performing customer experiences that reflect brand values and drive measurable business impact.

Requirements

  • Strong understanding of end-to-end digital commerce journeys (search, browse, checkout, post-purchase).
  • Proven ability to define and execute on roadmaps with measurable business impact.
  • Experience working in Agile environments, with comfort in backlog grooming, sprint planning, and release management.
  • Analytical and data-driven, with strong skills in web analytics, A/B testing, and customer feedback analysis.
  • Experience working across multi-brand digital platforms.
  • Familiarity with Salesforce Commerce Cloud.
  • Knowledge of personalization, content management, or loyalty platforms.

Responsibilities

  • Lead the digital product strategy across lifestyle sites, from discovery through checkout and post-purchase, ensuring a cohesive and brand-right experience.
  • Define and manage the product roadmap, balancing customer needs, business priorities, and brand-specific nuances.
  • Partner with UX to deliver engaging, mobile-first experiences that reflect lifestyle brand storytelling and drive loyalty.
  • Collaborate with engineering, analytics, and cross-functional stakeholders to launch features, optimize performance, and resolve friction points.
  • Drive sitewide KPIs including traffic-to-purchase conversion, average order value, retention, and customer satisfaction.
  • Leverage customer insights, analytics, and A/B testing to make data-informed decisions and continuously improve the experience.
  • Benchmark against competitors and industry leaders, ensuring our lifestyle brands stay at the forefront of digital retail.

Other

  • 3–5+ years of product management experience, preferably in eCommerce, retail, or consumer lifestyle brands.
  • Excellent cross-functional communication skills, with the ability to influence and align diverse stakeholders.
  • Act as the voice of the customer, advocating for intuitive, inspiring, and frictionless experiences across all touchpoints.
  • Passion for lifestyle brands, digital storytelling, and customer experience innovation.