Cardinal Health is looking to execute marketing strategies for products to differentiate its offerings and grow revenue, market share, and customer awareness.
Requirements
- Familiarity with logistics
- Familiarity with agile methodology preferred
- Demonstrates basic knowledge of marketing disciplines and concepts necessary for building a business & marketing plan, this includes identifying the appropriate channels to market.
- Has the ability to understand market trends and competitive positioning and can establish and/or adjust the product offering
- Proficient in mining data and interpreting findings to solve problems and tell a story
- Microsoft Office experience with an emphasis on Excel and PowerPoint
Responsibilities
- Oversee the end-to-end product marketing lifecycle, from launch to retirement, of shipment tracking products, including market analysis, positioning, and continuous improvement initiatives.
- Monitor performance metrics, gather customer insights, and adjust strategies to improve results specific to product portfolio.
- Partner to develop and implement data-driven pricing models that balance competitiveness, customer value, and profitability based on ongoing customer and business insights.
- Design and execute promotional campaigns to drive adoption and engagement, in collaboration with marketing communications and sales enablement teams.
- In coordination with upstream Product Management and Development teams, designs launch for new products, including positioning, marketing mix, and promotions.
- Manages Sales enablement trainings to ensure that teams have all necessary information to efficient commercialization of the product.
- Performs straightforward analyses of data from marketing campaigns.
Other
- Serve as the voice of the customer, ensuring marketing strategies reflect user needs and preferences.
- Monitor P&L performance.
- Evaluates quality and alignment with marketing objectives, and coordinates with Legal team to ensure that all content is compliant with relevant regulations and internal policies.
- Partner with cross-functional teams to align marketing initiatives with broader business goals such as trade show strategies, sales incentives, and collateral creation.
- 10% expected travel
- 4-8 years of experience, preferred
- Bachelor's degree in related field, or equivalent work experience, preferred
- Experience working independently, using good judgment and leadership abilities to manage short and long-term priorities and projects
- Demonstrates strong financial acumen and logical decision making in the general business environment. Understands and can demonstrate sound thought processes as it relates to pricing, deal structure and assessing financial implications
- Excellent verbal & written communication skills
- Maintains a positive attitude with a focus on creative solutions and strong internal partnerships
