Google Display Ads (GDA) needs to develop and refine its strategy for advertiser campaign controls versus automation, and lead groundbreaking work on location targeting initiatives, including location modeling and inference. This also involves leading GDA’s efforts on Ad Intents, a new type of publisher ad inventory that creates contextually-relevant, cookie-optional placements, and driving innovation via deploying new types of LLM-based integrations and Machine Learning models.
Requirements
- 5 years of experience in product management or a related technical role.
- 2 years of experience taking technical products from conception to launch (e.g., ideation to execution, end-to-end, 0 to 1, etc.).
- Experience working in the Ads industry.
- Experience leading Ads initiatives focused on Audiences and Targeting.
- Experience deploying new types of LLM-based integrations and Machine Learning models.
Responsibilities
- Lead Google Display Ads’ initiatives for Audiences and Targeting, including audiences strategy, location, and interest-based targeting, and contextual targeting.
- Lead Audience Strategy for Display Ads. Guide team on the right balance of automation versus controls for advertiser audiences.
- Develop and execute a roadmap for location, and interest-based targeting.
- Partner with the DemandGen team to ensure that the DemandGen audience experience serves GDA use cases. Develop Product Requirements Documents (PRDs) to ensure that advertisers’ Display use cases are represented in DemandGen.
- Turn high-intent keywords into relevant ads, using Gemini assistance. This represents a significant growth opportunity for GDA.
Other
- Bachelor's degree or equivalent practical experience.
- 3 years of experience in a business function or role (e.g., strategic marketing, business operations, consulting).
- 2 years of experience working cross-functionally with engineering, UX/UI, sales finance, and other stakeholders.
- Excellent entrepreneurial drive and passion for innovation.
- Preferred working location from: New York, NY, USA; Mountain View, CA, USA.
