WEX is seeking an AI Product Manager to lead the creation and ongoing evolution of an AI-forward website, making its digital presence 'AI-ready' by ensuring content is structured for machine readability, brand is reinforced with credible trust signals, and online reputation is resilient in a landscape where generative AI is actively used to probe and interpret the company.
Requirements
- experience with AI, content strategy, or SEO is a strong plus.
- Understanding of generative AI and LLMs — including how they index, interpret, and reproduce web content.
- Experienced in structured data, SEO schema, and content pipeline management, with a deep grasp of digital trust mechanics such as social proof, third-party validation, and credibility signals that reinforce brand authority.
- Brings an analytical mindset with experience monitoring brand presence and reputation across digital platforms, using data-driven insights to inform strategy and strengthen digital performance.
- Proven ability to lead end-to-end product discovery and own outcomes for a defined product or feature set, with strong proficiency in using data to inform decisions and measure impact.
- Adept at navigating complex data ecosystems and marketing technologies, anticipating integration challenges and driving scalable, connected customer experience solutions.
- Strong communicator and storyteller, able to influence cross-functional teams and senior stakeholders through clarity, collaboration, and data-driven insights.
Responsibilities
- Define standards for content architecture, metadata, and schema markup to ensure AI systems can accurately ingest and reproduce our content.
- Partner with content, design, and engineering teams to build structured data pipelines and AI-optimized site elements.
- Identify, source, and showcase third-party validations (certifications, reviews, case studies, media mentions, partnerships).
- Curate and distribute trust symbols across web properties to reinforce credibility in both human and AI outputs.
- Continuously test how our brand is represented by AI models (ChatGPT, Gemini, Claude, Perplexity, etc.).
- Proactively identify vulnerabilities, misinformation, or gaps in AI representation, and lead mitigation strategies.
- Work with comms, marketing, and legal teams to strengthen narrative control in an AI-driven landscape.
Other
- This is a remote position, however, the candidate must reside within 30 miles of one of the following locations: Portland ME, Chicago IL, Boston MA, Washington DC, Dallas TX, San Jose CA, Seattle WA, or New York City NY.
- Undergraduate degree required, advanced degree is a plus.
- An excellent cross-functional collaborator, skilled at building alignment across technical teams, business partners, and senior executives to deliver cohesive, high-impact outcomes.
- Skilled at translating complex concepts and empowering non-technical stakeholders to make informed decisions and build shared understanding across the organization.
