UPMC Insurance Services Division is looking to design, manage, and implement new digital marketing products and programs for web platforms to support public digital properties and strategic digital campaigns.
Requirements
- Familiarity with content management systems, website design principles, accessibility, and search engine optimization (SEO) best practices.
- Experience with Microsoft Office/M365.
- Experience with specific tools such as Sitecore, Umbraco, Piwik Pro, and Siteimprove a plus.
- Computer skills with proficiency in Microsoft Office including: Outlook, Word, Excel and Access as well as Internet Explorer.
- Experience producing or managing an online presence via web sites, social media, email or digital content management.
- Regulatory and product filing or equivalent experience.
- Willingness to learn new platforms.
Responsibilities
- Assists in defining and communicating the product vision and roadmap.
- Creates, prioritizes, and maintains the product backlog, writes clear user stories and acceptance criteria.
- Oversees day-to-day coordination with campaign managers to ensure digital channel updates align with overarching strategy and campaign goals.
- Assesses digital strategy requests and recommend enhancements or landing page additions to support business objectives.
- Monitors digital platforms for technical issues such as broken links, formatting errors, and accessibility compliance, and resolves them promptly.
- Applies SEO best practices and collaborates with search specialists to optimize web content and benchmark performance.
- Assists in UAT testing of digital media to ensure content accuracy, full functionality, and optimal user experience.
Other
- B.S. degree in marketing, marketing technology, advertising, journalism, communications, web development, digital marketing, search marketing required and 3 years of experience in insurance or medical environment, or relevant product management experience.
- Excellent collaboration, multitasking, organizational, writing, grammar, and interpersonal skills.
- Self-starter with the ability to work independently.
- Ability to work with various levels of staff throughout the corporation.
- Strong interpersonal and organizational skills.
