Electronic Arts (EA) is looking to define and manage the IP partnerships roadmap for Apex Legends, translating cultural and fan insights into in-game cosmetic and event experiences that resonate globally, thereby strengthening Apex Legends as a cultural touchstone and driving results.
Requirements
- Knowledge of tools such as SQL, Tableau, or equivalent for performance reporting.
- Familiarity with cosmetic-driven engagement in free-to-play titles.
- Experience negotiating or managing external brand/IP collaborations.
- Commercial and strategic mindset with partnership evaluation experience.
- Connect data insights to creative and outcomes.
- Understanding of licensing processes, approvals, and relationship management.
Responsibilities
- Define and manage the IP partnerships roadmap for Apex Legends.
- Partner with other teams and external licensors to scope, evaluate, and deliver collaborations.
- Align IP-driven cosmetics and events with franchise goals and player expectations.
- Analyze partnership performance metrics (engagement, conversion, retention) and share insights.
- Collaborate with marketing, content, and creative teams to ensure authentic integrations.
- Monitor trends in entertainment, fashion, and fandom to identify partnership opportunities.
Other
- 3+ years in product management, licensing, partnerships, or live service games.
- Experience with Apex Legends' brand, tone, and community.
- Comfort working in a live service environment.
- Hybrid work model.
- Reporting to the Lead Product Manager for Apex Legends.
