Cardinal Health is looking to solve the problem of assessing customer needs, market conditions, and competition to inform business strategy and drive customer loyalty, sales growth, and improved profitability through effective marketing communications and enablement.
Requirements
- 4-8 years of experience, preferred
- Proficiency in using tools like Salesforce Marketing Cloud to analyze effectiveness and optimize outreach strategies.
- Knowledge of marketing automation platforms and CRM systems.
- Experience with digital marketing channels, including email, web, and social media.
- Strong understanding of brand guidelines and messaging consistency.
- Ability to develop and execute comprehensive communications strategies.
- Experience with data analysis and performance monitoring.
Responsibilities
- Own and execute the overarching communications strategy to support brand, product, and sales initiatives.
- Develop and distribute compelling content across multiple customer channels (digital, print, email, web, etc.).
- Ensure messaging consistency and alignment with brand guidelines across all touchpoints.
- Create and manage communications for various customer segments including HMEs, DMEs, and home health/hospice agencies.
- Partner with sales leadership to identify communication needs that support sales goals and performance.
- Develop tools, collateral, and resources that enable the sales team to effectively engage customers.
- Monitor engagement metrics and campaign performance to inform future communications.
Other
- 4-8 years of experience, preferred
- Bachelor's degree in related field, or equivalent work experience, preferred
- Ability to work closely with product marketing, digital marketing, creative services, and sales operations.
- Strong collaboration and communication skills.
- Ability to track and manage monthly marketing expenses, ensuring alignment with budget forecasts.
- Apply comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects.
