Apple Ads is seeking a Product Manager to own critical portions of their brand advertising initiatives, specifically focusing on measurement and attribution of advertising in live sports on Apple TV and in Apple News. The goal is to implement solutions that help advertisers associate valuable outcomes with their advertising spend on Apple platforms.
Requirements
- Direct experience in ad measurement and attribution
- Strong technical and analytical abilities, including proficiency with SQL
- Experience partnering with leading third-party measurement and attribution vendors
- Direct experience in the advertising ecosystem, including ad measurement, ad delivery, and ad format optimization
- Technical proficiency to partner effectively with engineering teams
Responsibilities
- Own end-to-end delivery of internal and external reporting for our Video and Display advertising businesses
- Define a vision and tactical roadmap for attribution capabilities and offerings to complement our brand advertising business
- Evaluate, select, and partner with leading third parties, as needed, to deliver ongoing ad measurement and attribution capabilities
- Create comprehensive documentation of all reporting and measurement workflows and data flows
- Create detailed roadmaps with prioritized, planned improvements for our reporting and attribution capabilities and processes
- Partner with cross-functional teams to analyze key trends within the Video and Display advertising businesses and advocate for feature requests based on data-driven insights
Other
- Master of prioritization and communication
- Excels at building strong relationships
- Can identify and advocate for process improvements and feature requests within fast-moving projects
- Demonstrated ability to build strong relationships and influence cross-functional teams without direct authority
- A proven track record of successfully operating in ambiguous, fast-paced environments
- Outstanding communication skills with ability to translate technical concepts for all audiences, including executive leadership
- Experience collaborating effectively with internal engineering teams
