The Client's digital visibility strategy across traditional search engines, emerging AI platforms, and app marketplaces needs to be driven to maintain its position as the premier destination for consumers.
Requirements
- Demonstrated expertise in optimizing content for GenAI engines and conversational AI, including knowledge of prompt engineering and large language models (LLMs)
- Proficiency with SEO tools and analytics platforms
- Experience working with SEO partners like BrightEdge, Optiversal, AddStructure, Botify, Yext, Ayima, Gummicube
Responsibilities
- Define and prioritize overarching SEO, GEO, and ASO strategies to sustain client's position as a market leader in online sales
- Develop and execute GenAI Engine Optimization (GEO) strategies ensuring client's content is effectively surfaced by models like ChatGPT, Gemini, and Perplexity
- Monitor and analyze how generative AI models interpret and present content, iterating strategies to maximize visibility and maintain brand integrity
- Stay current on AI search engines and their influence on SEO and GEO to adapt content strategies accordingly
- Define GEO-specific success metrics such as AI-driven traffic, engagement from conversational platforms, and brand mentions in GenAI outputs
- Drive the SEO/GEO roadmap by partnering with business teams to define product and project strategies, guiding prioritization and implementation
- Manage day-to-day GEO & SEO issues, maintain a groomed backlog, and assess technical questions in collaboration with engineering and vendors
Other
- Strategic Leadership and Collaboration
- Collaborate with key executive stakeholders to align vision and balance organizational needs effectively
- Work within the Product Management organization to leverage best practices across digital channels impacting multiple platforms
- 3-7 years in product management with a history of launching effective SEO features for large transactional websites
- 3-7 years in consumer-based online experience
- Strong leadership, strategic thinking, agile methodology experience
- Excellent communication skills with the ability to translate complex technical concepts for non-technical stakeholders
- Data-driven decision-making approach with strong analytical capabilities
- Forward-thinking mindset to anticipate changes in search and AI technology
- Team leadership experience with proven ability to influence cross-functional teams
- Passion for beauty, e-commerce, and digital innovation
- H1B visa sponsorship is not available for this position.
