Medtronic is looking to solve the business problem of growing market share and driving sales excellence for its Access and Instrument portfolio within Core Surgical Technologies Product Marketing, while also enhancing patient outcomes through less-invasive surgical solutions.
Requirements
- Proficiency with a variety of personal computer software applications, including Microsoft Office, Veeva, and Workfront.
- Strong understanding of medical marketing and the general hospital buying processes.
- Experience in product and/or procedural marketing within medical device industry highly preferred.
- Proven skill in creating, writing, and analyzing business/marketing plans, objectives, and strategies.
- Demonstrated ability to prepare and deliver product presentations and train employees and customers in applications and use of products.
- Strong analytical skills to review and complete sales reports, analyze financial metrics, project sales forecasts, and quantify market segmentation models.
- Demonstrated ability to establish and maintain strong working relationships with key customers and stakeholders.
Responsibilities
- Develops promotional strategies, sales support materials, educational aids, new channels, etc. to grow market share to ensure sales excellence.
- Identifies, rationalizes, and executes on business opportunities through new and improved products and product applications, educational programs and customer services by focusing on key opinion leaders, customers, the sales force, and our distributor channels.
- Works with various internal and external functions to market assigned products within the area of responsibility by providing marketing support.
- Evaluates opportunities related to current and future needs by gathering customer feedback, monitoring procedural trends, evaluating competitive landscapes, reviewing complaints, monitoring prevalent complications and evaluating reimbursement in key procedural areas.
- Supports product launch activities across the A&I product line s , as needed.
- Develops and maintains ongoing relationships with internal and external customers.
- Tr avel approximately 30-40 % (primarily domestic)
Other
- Bachelor's degree required
- Minimum of 4 years of relevant experience in marketing, market development or sales, or advanced degree with a minimum of 2 years of relevant experience in marketing, market development or sales.
- Travel approximately 30-40 % (primarily domestic)
- Highly effective written and verbal communication skills.
- Demonstrated prioritization and organizational skills.
