At Vericel Corporation, the business problem is to grow and maintain market leadership of the burn care franchise through the development and execution of HCP marketing strategies that drive brand awareness, customer engagement, and commercial performance across burn centers and hospitals.
Requirements
- Experience with Veeva Promo Mats and Medical/Legal/Regulatory review processes.
- Strong technical/analytical skills to identify and solve problems.
- Ability to develop analysis and presentations with standard tools (i.e., Excel, PowerPoint)
- Experience in burn care, wound care, cell therapy or rare disease therapeutic areas strongly preferred.
- Experience developing market/product forecasting based on market research output.
- Burn, wound, cell therapy or rare disease experience.
- Experience with pharmaceutical, biotech, consulting or similarly regulated industry.
Responsibilities
- Lead key brand initiatives and programs to optimize brand performance.
- Develop deep understanding of the product portfolio, including competitive landscapes, sales processes, and market forces which will contribute to long term strategic brand planning.
- Responsible for strategic and tactical implementation of product marketing plans to ensure optimal business results.
- Management of national and regional conferences strategy and sponsorship execution.
- Create and maintain sales tools, training materials, and messaging guides to support field execution.
- Analyze sales performance and customer feedback to refine messaging and tactics.
- Refresh and manage product positioning, messaging, and differentiation throughout phases of product lifecycle.
Other
- Bachelor’s degree, preferably in Business, Marketing, Life Sciences or related field.
- Minimum of 5 years of experience conducting or managing in pharmaceutical, biotech, consulting or similarly regulated industry.
- Excellent oral and written communication skills, with ability to interface with all levels of management and multiple departments.
- Proven ability to manage multiple projects concurrently; strong time management skills.
- Willingness to work collaboratively with experience incorporating diverse perspectives into project decision-making.
