MacDermid Alpha Electronic Solutions is looking to drive growth for its Wafer Level Packaging Product line for plating chemistries by identifying global and regional market needs, positioning products, and developing new products.
Requirements
- In-depth knowledge of customers' processes and the way products are utilized.
Responsibilities
- Support and assist in developing marketing strategies to include new product need, quantifying value in use, business case creation, project and product portfolio management and product pricing.
- Drive Voice of Customer (VoC) initiatives to gather actionable insights and translate customer needs into product requirements and innovation opportunities.
- Collaborate with local and regional sales teams to craft and implement strategic account plans that drive product adoption and revenue growth.
- Partner with the local and regional Sales Team, Technical Service and R&D to develop internal technical product roadmaps.
- Coordinate cross-functional teams to execute product promotion campaigns and ensure consistent messaging across channels.
- Work closely with internal partners in manufacturing, quality and R&D to address area’s for efficiencies, cost improvements and NPD.
- Assist in the creation, validation, and refinement of customer product specifications to ensure alignment with performance and quality standards.
Other
- Strong preference for at least 5 years of industry experience
- Strong preference for at least 2 years of commercial (sales and/or marketing) experience at a materials/equipment in the semiconductor industry or a closely related industry.
- Degree in Chemistry, Material Science, Metallurgy, Engineering or a relevant field. Advanced technical degree or MBA a plus.
- Excellent organization and management skills.
- Excellent verbal and written communication skills to motivate customers, staff, and executives inside and outside the organization, through letters, presentations, and project proposals.
- Willingness to travel up to 50% to support customer engagement, market research, and cross-regional collaboration.
