CurbWaste is looking to modernize the waste and recycling industry by becoming the system of record and transforming businesses within this critical sector.
Requirements
- Experience with marketing automation platforms (HubSpot, etc)
Responsibilities
- Develop and refine product positioning and messaging that differentiates our platform in the waste management market
- Create compelling value propositions for different customer segments (waste haulers, recycling facilities, municipal clients)
- Build and maintain detailed buyer personas and customer journey maps specific to waste industry decision-makers
- Lead product launch strategies and execution for new features and platform updates
- Design customer acquisition strategies across digital and industry-specific channels
- Execute a comprehensive marketing strategy to meet and exceed revenue targets.
- Stay abreast of industry trends, competitive landscape, and customer feedback to inform product development and sales strategies.
Other
- 3-5 years of product marketing experience, preferably in B2B SaaS
- Excellent written and verbal communication skills with ability to create compelling content
- You've proven you can market to blue collar customers and deliver on your promises.
- Competitive salary range: $120k-$150k
- Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career.
