Arch is a Series B financial technology company that automates the management of private investments, improving access, understanding, and the human experience of investing across asset classes. Private investments such as venture capital, hedge funds, and private equity, make up roughly 25% of the investment universe. Traditionally, investors, advisors, banks, families, and managers track hundreds of investments in complicated spreadsheets, file folders, and busy inboxes. Not only is this tedious and time-consuming, but it is rife with opportunity for manual data entry errors, inconsistent reporting, and lost information. Arch delivers standardized data, documents, and insights in a single platform, avoiding the need to chase information across dozens or hundreds of ‘portals’. Our purpose is to save investors’ time while empowering them to make more informed investment decisions, leading to better financial outcomes.
Requirements
- 5-10 years of experience in product marketing, preferably in B2B SaaS or technology companies
- Proven track record of successful product launches and go-to-market execution
- Exceptional written and verbal communication skills with the ability to distill complex technical concepts into clear, compelling narratives
- Strong analytical skills and data-driven approach to decision making
- Experience working cross-functionally with product, sales, and marketing teams
- Deep customer obsession and understanding of user needs
- Experience with marketing automation tools and analytics platforms
Responsibilities
- Develop and execute comprehensive marketing strategies for new product launches and feature releases
- Create compelling product positioning, messaging, and value propositions that resonate with target audiences
- Conduct market research and competitive analysis to inform GTM strategy and positioning
- Collaborate closely with product, sales, and customer success teams to ensure alignment on product strategy
- Create high-quality marketing content including product briefs, case studies, blog posts, and sales enablement materials
- Develop and maintain product marketing collateral and ensure consistency across all customer touchpoints
- Analyze product performance metrics and customer feedback to optimize marketing strategies
Other
- Self-starter with the ability to work independently and manage multiple priorities
- All of our full-time roles are based onsite at our New York City office
- Encourage applicants currently located in or willing to relocate to the NYC area to join us in this exciting, hands-on workspace.
