CMC is looking for an experienced Product Marketing Analyst to support the successful launch and positioning of their products and services by combining strategic planning, market analysis, and cross-functional collaboration. This role turns data into actionable insights that guide go-to-market strategies, optimize campaigns, and ensure products reach the right customers with the right message to drive growth.
Requirements
- 4-7 years in Marketing, previous experience in Product Marketing preferred.
- At least 3 years’ experience in a field-facing role
Responsibilities
- Support and execute product marketing strategies and go-to-market plans.
- Partner with product, sales, and marketing teams to execute campaigns and launches, while developing and implementing sales tools, training materials, and customer-facing content that is high-quality, brand-consistent, and supports both the sales process and customer experience.
- Manage ambassador program, sponsorships, and product donation initiatives.
- Track and report on product marketing performance, providing insights to drive data-informed strategy improvements.
- Support tradeshows and industry events as needed, including logistics, booth preparation, marketing materials, and post-event follow-up to maximize lead generation and brand visibility.
- Coordinate tasks related to ECOs and product launch projects.
Other
- Bachelor’s degree in Marketing, Business or related field.
- Exceptional writing, editing, and proofreading skills.
- Collaborate with internal teams to ensure marketing strategies and campaigns align with the product roadmap and overall business objectives.
