Continental is seeking a Product Marketing Analyst - Aftermarket & Hydraulic Hose to develop, lead, and execute a comprehensive marketing and communications strategy to strengthen their position in the aftermarket segment, promote product adoption, and generate sustained growth across all aftermarket product lines. The role will also oversee and coordinate marketing efforts for the hydraulics portfolio, ensuring alignment across business segments and distribution channels.
Requirements
- Demonstrated experience creating and executing comprehensive marketing strategies, including product launches, brand campaigns, and lead generation efforts.
- Strong writing, editing, and storytelling skills — capable of translating complex technical information into clear and engaging content.
- Proficiency with digital marketing platforms, content management systems, and marketing automation tools.
- Familiarity with hydraulic systems, fluid conveyance products, or the aftermarket distribution landscape.
- Strong analytical skills, with the ability to translate data into actionable insights.
- Creative mindset with a passion for continuous learning, innovation, and professional growth.
Responsibilities
- Develop, implement, and manage a strategic marketing and communications plan that supports business objectives for the aftermarket segment and aligns with the direction of Product Management.
- Serve as the lead marketing strategist for the full aftermarket product portfolio, ensuring brand consistency and relevance in all customer-facing materials.
- Create, coordinate, and execute multi-channel marketing campaigns that drive brand awareness, product positioning, and lead generation.
- Develop and manage targeted marketing initiatives for the hydraulics product line, spanning multiple market segments and geographic regions.
- Collaborate cross-functionally with Product Management, Sales, Engineering, and Digital teams to ensure product launches, promotions, and campaigns are effectively executed and meet market expectations.
- Oversee the development of sales enablement tools including brochures, presentations, training materials, and digital assets to support distributor and customer success.
- Analyze market trends, customer insights, and competitive intelligence to shape marketing strategy and adjust tactics as needed.
Other
- Bachelor’s degree in marketing, communications, business administration, or a related field.
- Minimum 2-years of experience in marketing, communications, or product marketing, preferably within the industrial, manufacturing, or automotive aftermarket sectors.
- Proven ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
- Excellent collaboration and communication skills, with experience working in cross-functional environments.
- Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas now or in the future for this job posting.
