At Uber, the business problem is to ensure the safety of riders, drivers, couriers, and the communities they serve by building better experiences for them on the platform.
Requirements
- 3+ years of marketing or product experience
- 2+ years of product marketing experience delivering highly successful engagement and acquisition strategies for consumers
- Penchant for data: You just go get the data you need and can whip it into an insightful story with no help.
- Top-notch at market research: You're a truth-seeking missile.
- Master storyteller: You can craft a compelling narrative across different channels - you know how to match the message to the medium.
- A "builder" personality: You're biased toward action, a great collaborator and master disambiguator/simplifier.
Responsibilities
- Own audience insights - Synthesize consumer insights and industry perspectives on key aspects of trust and safety; identify and prioritize safety needs of specific audience segments for trust and safety awareness campaigns.
- Shape the product - Help to shape the Safety Product team's roadmap, developing the positioning and messaging for new products, building go-to-market strategies, and owning the success of all safety intelligence products and features.
- Drive marketing development - Oversee the creation of safety marketing awareness campaigns that span the globe, guiding the development of creative and engaging content that our consumers need and want.
- Measure for impact - Working with product and marketing channels, test, iterate, and measure the impact campaigns have on awareness and adjust accordingly to optimize for results and KPIs.
- Evangelize new ideas - Work with Product, PR, Policy, and Ops teams to champion safety marketing initiatives and partnerships.
- Make a difference - Passion for creating empathetic, inspiring and innovative marketing for social impact causes.
Other
- Bachelor's degree
- Passion for safety and trust: You care deeply about building products that put safety at the heart of the experience, so that everyone can feel at ease using the platform.
- Grittiness: You never hesitate to roll up your sleeves and tackle something hands-on, you persevere when others fall away.
- Excellent project management skills with a keen attention to detail.
- An awesome and optimistic attitude.
