Black Box TPS is seeking a motivated Product Marketing Specialist to support the worldwide go-to-market strategy for their KVM, AV, and IoT product lines, with a strong focus on Control Room applications, to drive revenue growth and global market leadership.
Requirements
- Proficiency in CRM and marketing automation platforms (Salesforce, Pardot)
- Proven ability to craft clear business and technical messaging for global audiences.
- Strong marketing skills in the areas of lead generation, digital marketing, program development, events/seminars and product promotions, defining and managing appropriate marketing mix.
- Experience in developing, implementing and controlling of modern, complex marketing programs in a matrix organization.
- Familiarity with Control Room, AV, or IoT markets a strong plus
Responsibilities
- Support the Director of Product Marketing in planning and executing global GTM initiatives, product launches, and solution campaigns.
- Develop and maintain clear, differentiated product messaging, positioning, and competitive value propositions for target markets.
- Produce marketing collateral including product briefs, presentations, web content, sales tools, and case studies tailored to vertical markets (Government, Transportation, Manufacturing, etc.).
- Equip regional sales teams and channel partners with training, presentations, and competitive insights to effectively position our KVM, AV, and IoT solutions.
- Track industry trends, customer needs, and competitor activities to inform product direction and messaging.
- Collaborate with channel marketing and demand generation to support events, webinars, customer visits and campaigns that highlight our product and solution leadership.
- Support measurement of product marketing KPIs including launch success metrics, content utilization, and contribution to pipeline and revenue.
Other
- Ability to creatively problem solve and self-motivate to ensure optimization of team activities and that marketing objectives are being met.
- Strong writing, presentation, and project management skills.
- Experience collaborating cross-functionally with product management, sales, demand generation and marketing operations teams.
- Highly results oriented
- Creative mentality
- Strong team player
- Willing and able to travel on occasion.
