At Podium, the business problem is to arm every local business with a complete platform and outcome-driven AI employees that convert leads into real, paying customers, and to achieve revenue generation goals.
Requirements
- Familiarity with AI workflows (prompting, testing, iterating) and eagerness to experiment with new tools to scale marketing impact.
- AI-first mentality; you are obsessive about automating campaigns, driving increased personalization with AI, and managing a team of agents to get more done.
- Proven ability to own launches end-to-end: defining positioning, creating launch materials, managing cross-functional workplans, and driving adoption.
- High visibility, high ownership operator — equally comfortable shaping strategy as you are executing campaigns, building content, and enabling the field.
- Strong storytelling and writing skills: capable of producing decks, one-pagers, customer stories, and thought leadership content that resonate and convert.
- Customer first mindset: demonstrated ability to translate customer insights into differentiated narratives and validate positioning with data, interviews, and feedback.
- A bias for action, urgency, and results, thriving in ambiguity while consistently delivering measurable business outcomes.
Responsibilities
- Build and own launch prep and coordination for your vertical: map milestones, assign tasks to product/marketing/sales, and hold owners accountable.
- Define positioning, messaging, and high-level selling strategy.
- Package the full 'bill of goods' (sales decks, objection handling docs, demo scripts, FAQs, one-pagers) and deliver to Sales & CX ahead of launch.
- Draft launch materials, including email campaigns, sales talk tracks, website copy, and landing pages in service of accelerating sales for our GTM teams
- Partner with demand gen and events teams to activate launches at tradeshows, VMM campaigns, and webinars.
- Own website updates to keep product pages and positioning current with the latest launches
- Set KPIs and track performance weekly. Define clear success metrics for launches and campaigns (pipeline created, adoption, asset usage).
Other
- 4-6 years in product marketing, product management, enablement, GTM product product strategy, or consulting (B2B SaaS preferred).
- Exceptional communication and organizational skills; able to bring clarity to chaos, align stakeholders, and present confidently to senior leadership as well.
- Life insurance, long and short-term disability coverage
- Paid maternity and paternity leave
- Generous vacation time, plus three 4-day summer holiday weekends
