Wood Mackenzie is looking to bring their customers the most reliable decision intelligence from their expert analysts, enhanced by the latest technology, and is developing AI-enabled data analytics solutions to drive billion-dollar decisions for corporate customers. The Product Marketing Director will play a key part in driving the growth of their portfolio and delivering business success.
Requirements
- Specific expertise in business-to-business product marketing
- Experience of managing the product lifecycle from a product marketing perspective
- Interest and desire to advance their AI skills
Responsibilities
- Obtaining and using insights across markets, clients, competitors and prospects, formulate value-driven customer propositions and product use cases, feeding back what resonates.
- Working closely with the product and the wider go-to-market team, use market segmentation to position products for each customer group.
- Create user and buyer personas and messaging to aid strategic selling.
- Work with product teams to understand roadmaps and create compelling value proposition messaging to be used in marketing programmes and sales tools.
- As the marketing lead in Go-to-market and Portfolio planning meetings, share product strategies with growth marketing teams.
- Develop sales tools including product playbooks, competitor battlecards and sales decks.
- Work with a broader marketing, content and creative teams to create a range of assets with business outcomes-led messaging.
Other
- Accomplished, tenacious and curious Product Marketing Director
- Leadership role will play a key part in our quest to bring our customers the most reliable decision intelligence
- Unique role that offers you scope to lead your portfolio marketing strategies, while being an individual contributor at the same time.
- Fully hands-on approach.
- Outstanding writing skills
- An exceptional stakeholder manager who knows how to influence outcomes
- Excellent storytelling skills
- Confidence to challenge constructively and stay focused on value
- We have a hybrid working environment and the successful applicant is expected to work from the office at least 2 days per week to foster good working relationships and contribute to our culture.
- Due to the global nature of the team, a degree of flexible working will be required to accommodate different time zones.
