Sage is looking to shape how its products are brought to the NA market, adapt global strategies to local market needs, and ensure products resonate with US businesses.
Requirements
- Proficiency in generative AI tools and an understanding of AI/ML concepts.
- Demonstrated success developing go-to-market strategies and launching products that deliver results.
- Strong analytical skills with the ability to turn data and insights into actionable plans.
Responsibilities
- Localising global product positioning, messaging, and value propositions to reflect local customer needs, regulations, and business practices.
- Leading product launches and collaborating on go-to-market campaigns that deliver measurable impact.
- Creating customer-facing content such as case studies, presentations, and web assets, as well as sales and partner enablement materials.
- Equipping sales teams with competitive intelligence, objection-handling guidance, and product insights.
- Gathering and analysing customer, market, and competitor insights from the local market to inform strategy and influence the global roadmap.
- Tracking and reporting on product marketing performance, focusing on adoption, pipeline contribution, and revenue impact.
Other
- 10 years experience in product marketing, solutions marketing, or a related role, ideally in SaaS or financial software.
- A deep understanding of the North American market, with a proven ability to tailor global strategies to local context.
- Strong storytelling, communication, and writing skills.
- A collaborative mindset, capable of working effectively across global and regional functions.
- A Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
