Caris Life Sciences is seeking a Director of Product Marketing to develop and execute a comprehensive marketing strategy for the Caris Assure portfolio, driving brand differentiation and synergy across products to improve cancer care and transform the healthcare industry.
Requirements
- Product Upstream Marketing for an oncologist/patient-facing physician audience in biotech, medical device, or similar industry required
- Experience launching and supporting existing products, leading a product marketing team, owning and driving product and product portfolio marketing strategy and tactics, creating clinical marketing content.
- Experience managing agency relationships, priorities, and budgets.
- Proficient computer skills, including Microsoft PowerPoint, Excel, Word, etc.
- Strategic thinker who can understand business complexities and develop an innovative and creative customer value proposition and marketing plan.
- Clinical knowledge or understanding of oncology with marketing product launch preferred
- MBA preferred
Responsibilities
- Develop and own marketing strategy that aligns with business goals, including brand differentiation, market positioning and growth targets across Caris Assure portfolio.
- Create and maintain content strategy to engage with key target audiences to build product awareness and drive messaging.
- Inform product marketing strategy through comprehensive analysis: gathering Voice of Customer (VOC) insights, developing persona and audience understanding, and performing in-depth market and competitor analyses.
- Prepare for commercial launch – finalize the creative idea and create content strategy to engage key target audiences; develop all launch collateral for multiple downstream channels.
- Partner with VP of Product Marketing Commercialization to develop long-term product roadmap and collaborate with product eco-system to achieve business goals and drive results.
- Collaborate across key stakeholders to enable holistic messaging, including upstream and downstream partners in R&D, Medical, Sales, Digital, etc.
- Partner with sales to define overarching targeting, launch roll out prioritization, and lead sales training on materials, sales content, and playbooks.
Other
- Bachelor’s degree in marketing, management, science, or related field required.
- 8+ years in oncology and biopharma marketing, including 5+ years as a leader of the product marketing function.
- Ability to collaborate across functions, especially sales and marketing peers.
- Excellent written, verbal, and presentation skills.
- Must be well organized and have the ability to meet deadlines and perform under pressure in a fast-paced work environment.
- Periodic travel and some evenings, weekends and/or holidays required
