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Product Marketing Director, Paid Messaging

Meta

$232,000 - $296,000
Sep 28, 2025
Menlo Park, CA, US
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Meta is making a significant investment in empowering businesses to communicate with customers through our messaging channels (WhatsApp, Messenger, and Instagram Direct). With over 3 billion monthly active users on WhatsApp, 1 billion monthly active users on Messenger, and a growing presence on Instagram Direct, business messaging is poised to become the next pillar of Meta's business.

Requirements

  • Quantitative analytical experience
  • Experience synthesizing analysis and communicating concepts
  • Experience launching and driving adoption of new products and services, owning and achieving key performance indicators
  • Experience working with Enterprise organizations
  • Experience with the Telco/SMS ecosystem, or businesses that leverage SMS to communicate with customers

Responsibilities

  • Understand the needs of businesses, actively identifying gaps and opportunities to better serve the audience, shaping product strategies and plans
  • Partner with cross-functional team leaders to develop go-to-market plans globally, including positioning and cross-channel activation, and quarterback launches to support revenue and product adoption goals
  • Drive alignment across product and business teams to unify our vision and goals for our Paid Messaging solutions
  • Provide thought leadership and recommendations working across our Paid Messaging portfolio and shepherd product strategy and development
  • Independently navigate a variety of internal and external stakeholders to influence, align, and drive execution
  • Effectively communicate across the organization and execute on priorities with agility to evolve with business needs

Other

  • 8+ years experience leading teams, including managing managers
  • Experience mentoring and leading a broad team across geographical regions
  • Experience influencing at a variety of levels in an organization, including with cross-functional leaders
  • Experience driving resolution in the context of competing perspectives
  • Proven strategic thinking skills, cross-functional leadership, analytical and communication skills, and experience with ambiguity are a must.