Les Schwab is looking to improve the customer experience across the multi-channel customer journey (online, telephone, and in store) by building, executing and optimizing the marketing of Les Schwab products and services
Requirements
- 3-5 years of product management or strategy experience required
- Ability to perform a variety of complicated tasks, such as planning, requirements prioritization, project management, implementation support, user acceptance testing
- Strong analytical skills and experience providing insights/regular report generation
- Ability to take general requirements and develop execution plan to deliver required projects
- Working knowledge of content management and ecommerce platforms such as Salesforce Commerce Cloud a plus
- Proficient in standard Microsoft and/or Google office applications, including spreadsheet, documents and presentation software
Responsibilities
- Works with the Director - Customer Experience to develop marketing plans designed to grow sales within chosen product or services categories
- Involved throughout all stages of each product category’s marketing approach, including management of support and timelines for gathering business requirements, prioritization, and incorporation into owned, earned, and paid media plans
- Articulates product features and benefits based on customer needs
- Recommends features and enhancements to plans as needed
- Serves as an expert on the customer purchasing path for products and services in store and LesSchwab.com
- Drives development of analytics and reports to analyze and manage KPIs tied to each product category’s marketing plan
- Provides support for organizational and customer readiness including IDS, product strategy, training and communication, store operations and other marketing team members related to customer experience enhancements or changes driven by product marketing plans
Other
- Applicants must be currently authorized to work in the United States on a full-time basis
- Bachelor’s degree in Marketing or Business preferred, plus a minimum of 5 years prior product or category marketing experience
- Self starter; ability to work without direct supervision
- Ability to work under pressure
- Ability to set and meet multiple deadlines
