Lovable is looking to solve the problem of building software with any language and transforming raw ideas into real products, and needs a Lead Product Marketing Lead to own core positioning and lead a growing team of product marketers
Requirements
- Strong track record owning core messaging & positioning and driving product launches
- Experience building and managing teams, ideally as a player-coach
- History of driving activation, retention, and education initiatives that moved the needle
- Exposure to multi-audience GTM strategies (B2C, B2B, enterprise)
- Early adopter of AI tooling for marketing
- Category creation experience: we’re building a new category, so extra points if you’ve done so successfully before
Responsibilities
- Build and lead the product marketing team (3–5 people initially)
- Define and refine our core messaging and positioning—be the creator and guardian of how the world understands Lovable
- Develop deep audience insights and translate them into targeting, messaging, and strategy
- Own product launches end-to-end: strategy, execution, measurement, and iteration
- Drive activation and retention, ensuring users succeed and stick
- Oversee product education, empowering users with the knowledge they need
- Partner cross-functionally with product, engineering, design, and sales to align strategy and execution
Other
- Fantastic working cross-functionally with engineering, product, design, and sales
- Please submit your application in English
- We treat all candidates equally - if you’re interested please apply through our careers portal
- Fill in a short form then jump on an initial exploratory call
- Join us for trial work lasting 1-2 days remote or on-site
