Gusto is looking for a Product Marketing Lead to own the growth of its offerings for SMBs with contractors and global workforces, addressing unmet/underserved customer needs and driving commercial success.
Requirements
- Experience owning product areas and driving go-to-market and revenue success.
- Deep experience partnering with sales teams; experience co-selling with partners is a plus.
- Experience driving customer insights gathering, via market and competitive research and partnering with Product and UXR on customer research.
- Ability to independently leverage analytics tools (e.g., SQL, Amplitude, growth tools) to investigate customer behavior and uncover growth opportunities.
- Ability to design, execute, and analyze experiments to drive product adoption, engagement, and conversion.
- Translate data insights into clear recommendations for growth strategies, campaign optimization, and product positioning.
- Own end-to-end measurement of marketing and growth initiatives, ensuring data-driven decision making at every stage.
Responsibilities
- Identify unmet/underserved customer needs and develop ideal customer profile and segmentation for each product in your portfolio.
- Evaluate market trends, competitive landscape, and customer feedback to support product roadmap development and identify GTM path to commercial success.
- Articulate who we serve, how we are differentiated and deliver value, and develop positioning and messaging for target audiences that drives action.
- Create compelling value propositions and materials for go-to-market teams.
- Use insights on how to reach target customers across their buying journey to design go-to-market strategies that hit metrics that matter, including leads, attach, and revenue targets.
- Work closely with Revenue teams (Sales, Marketing, Revenue Operations) to plan and execute GTM campaigns, and ensure market penetration and growth.
- Define key performance indicators (KPIs) and metrics to track the success of cross sell that ladders up to overall business and marketing objectives.
Other
- 8+ years of experience in marketing, growth, or product management and 3+ in product marketing.
- A wildly curious, strategic and quantitative person who uses data and insights to identify and solve problems.
- A storyteller, able to craft compelling positioning with a customer first mindset.
- An influencer that can work well with various functional groups and levels in the organization.
- Excellent written and verbal communication skills — knows how to tailor a message and compel any audience.
