Upstart is looking to solve the problem of millions of Americans lacking access to affordable credit, particularly those who resort to high-cost payday and cash advance loans. The company aims to build products that help these customers stabilize their lives and achieve financial security by leveraging AI and a digital-first lending marketplace.
Requirements
- 5+ years in product marketing, growth strategy, or a similarly strategic role—preferably in fintech or a high-growth tech environment.
- Proven ability to drive large, cross-functional projects forward in ambiguous, high-stakes environments.
- Experience distilling complex competitive landscapes into clear, actionable strategies.
- A strong understanding of full-funnel marketing—across paid, lifecycle, and owned—and how to orchestrate them for business outcomes.
Responsibilities
- Partner with cross-functional leads to execute company-wide growth initiatives that reimagine how we package and distribute our products.
- Develop and lead bold, omnichannel growth programs for Personal Loans, including geo-targeted and segment-specific initiatives.
- Own and scale our competitive intelligence function—synthesizing insights into recommendations that shape positioning, product direction, and growth strategy.
- Identify and prioritize high-leverage growth opportunities through deep analysis of customer behavior, product performance, and competitive moves.
- Influence roadmap decisions by championing the voice of the customer, market trends, and white space opportunities.
- Test and learn your way into bold ideas—designing iterative experiments that de-risk big bets and uncover scalable paths to growth.
- Deliver tight positioning and GTM strategies for emerging growth opportunities, including new distribution models or bundles.
Other
- Exceptional communication and influence skills across all levels of an organization.
- A bias for action, high agency, and the ability to push things over the line.
- This team operates on the East/West Coast time zones.
- The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites.
- The in-person sessions’ cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.
