Facebook is seeking an experienced Product Marketing Lead to drive product strategy and marketing for Social and AI products, helping to bring innovative AI experiences to billions of people all over the world.
Requirements
- Experience working on AI products, ideally for a consumer audience
- Experience with complex, cross-organization consumer-facing product launches and/or consumer campaigns
- Demonstrated understanding and active use of consumer AI products and technologies
- Experience developing and coaching strategic marketing teams with demonstrated success in identifying issues, improving systems, and creating impact
- Experience influencing at a variety of levels in an organization, including with cross-functional leaders
- Internet, technology, or artificial intelligence industry experience
- Experience leading cross-functional teams to develop and execute integrated, full funnel consumer marketing plans that have effectively scaled across global markets and/or across audiences
Responsibilities
- Manage an industry-leading product marketing team focused on Social & AI products
- Lead large-scale go-to-market initiatives partnering with cross-functional teams (e.g. Product Management, Brand Marketing, Product Growth, Insights, Creative, Data Science, etc.)
- Influence and shape product strategies, positioning, and narratives through the use of data and insights for target audiences in close collaboration with research, product, marketing, and policy teams
- Serve as the single-threaded owner for Social/AI products on Facebook to inform, develop, and execute complex, sometimes cross-organization go-to-markets, including strategy development, goals and measurement, creative development, and integrated launch plans
- Develop accurate positioning and messaging that translates technical specs into clear value propositions for consumers
- Partner with brand, marketing teams, and channel owners on outbound marketing strategies and campaigns to shift press and user perceptions around social AI features
- Have a pulse on the consumer AI landscape to identify opportunities for differentiation – both at the product and marketing level
Other
- 12+ years of experience in marketing, strategy, operations, partnerships, or a similar field
- 5+ years of experience with team leadership and people management, including experience managing people managers or experienced individual contributors
- Communication and presentation skills that can be adapted for audiences at all knowledge and levels across the organization
- Bachelor’s Degree in Business, Marketing or Creative discipline
- Ability to navigate a variety of internal and external stakeholders to influence, align, and drive execution
