Tulip is looking to solve the challenge of translating complex technical ideas into clear, engaging stories for both colleagues and customers in the manufacturing industry.
Requirements
- Proven ability to distill complex technical concepts into clear, persuasive narratives for diverse audiences and executive stakeholders.
- Strong program management skills with a track record of leading cross-functional product launches or go-to-market initiatives to completion.
- Analytical thinker—comfortable interpreting market intelligence, customer data, and product usage insights to shape effective messaging and strategy.
- Exceptional storyteller—adept at building compelling narratives from both qualitative and quantitative sources.
- Experience developing messaging and go-to-market content that positions products as solutions for evolving customer needs and business resiliency.
- Familiarity with AI and digital technology trends in marketing is a plus.
- Experience in regulated, technical, or industrial sectors highly valued.
Responsibilities
- Define and refine product positioning and messaging that differentiates our solutions and articulates clear business value.
- Develop a wide range of go-to-market content to support sales, demand generation, and customer success.
- Lead product launches—partnering with Product, Sales, and Marketing to execute coordinated, high-impact go-to-market campaigns.
- Analyze market trends, customer feedback, and competitive intelligence to surface key product opportunities and inform strategic choices.
- Equip sales and customer teams with targeted enablement assets that address buyer pain points, product features, and value propositions.
- Drive the creation of use case narratives and customer stories to showcase the tangible impact of our solutions.
- Continuously monitor shifts in the market landscape and adjust messaging as business needs evolve.
Other
- 4–5 years of experience in B2B product, solutions, or technical marketing, with a strong preference for backgrounds in cloud/SaaS products for fast-scaling businesses focused on manufacturing or life sciences industries.
- Team-oriented and collaborative, you build consensus and deliver unified strategies and messaging across the organization.
- Agile and solutions-oriented—able to prioritize and adapt quickly in a dynamic, fast-paced environment.
- Collaborative communicator—skilled at working across teams and driving alignment.
- Direct impact on product and culture, company equity, competitive benefits package, flexible work schedule and unlimited vacation policy, virtual company events and happy hours, fitness subsidies
