UpKeep is building the AI-powered future of maintenance by reinventing how the physical world runs, starting with frontline teams. They aim to provide an AI-first CMMS that equips technicians and facilities teams with automation, machine learning, and predictive insights to drive operational speed, safety, and efficiency, modernizing asset operations and leading the category shift toward Asset Operations Management.
Requirements
- 4+ years of experience in product marketing in B2B SaaS
- Proven experience launching products or features and connecting those efforts to measurable business outcomes (pipeline, win rate, ACV)
- Strong writing, storytelling, and asset creation skills—you know how to bring positioning to life quickly
- Demonstrated ability to collaborate cross-functionally and drive alignment between teams
- Comfort with ambiguity, pace, and experimenting with new tools and processes
- Enthusiasm for AI—whether you’re fluent or learning, you embrace it as a lever for speed, clarity, and innovation
- Experience in product-led growth (PLG) environments is a plus
Responsibilities
- Partner with Product to shape go-to-market strategy and lead full-cycle launches for new features and products—especially those infused with AI
- Develop differentiated positioning and messaging that resonates across personas, use cases, and verticals
- Own the creation of enablement materials for Sales and Customer Success—pitch decks, one-pagers, objection handlers, battlecards, and more
- Collaborate with Demand Generation and Growth Marketing teams to inform and support campaign strategy through product and customer insights
- Act as the voice of the customer by analyzing Gong calls, win/loss interviews, support tickets, and user research to inform messaging and strategy
- Monitor competitive landscape and emerging market trends to maintain a strong POV and deliver actionable market intelligence
- Leverage AI tools to experiment, streamline processes, and accelerate go-to-market execution
Other
- Bachelor's degree
- This is an in-office role based in Los Angeles, with an expectation to be in office three days a week.
- Receptive to change – flexible, curious, and eager to test and learn
- Initiates action – takes ownership, drives toward results, and follows through
- Manages workload – prioritizes well, solves problems, and makes timely decisions
- Technically proficient – comfortable working with complex products and technical teams
- Lifelong learner – seeks feedback, grows from it, and stays current on tools and trends
- Communicates ideas – clearly articulates thinking and listens with intent
- Works collaboratively – builds strong relationships and fosters a positive team environment
- Acts with integrity – trustworthy, accountable, and aligned with UpKeep values
- Embraces innovation – open to experimentation and new ways of working, especially with AI
- Acts as a good citizen of UpKeep
- When applying, we encourage you to include a brief note with your application addressing one of the following prompts. This helps us get to know you beyond your resume and better understand your approach to product marketing: Share a product or feature you’ve launched—how did you measure its success and what impact did it have? Highlight a way you’ve successfully used AI or automation in your work to move faster or more efficiently.
- At UpKeep, we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our products, and our community to flourish. UpKeep is honored to be an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, age, citizenship, marital status, disability, gender identity, sexual orientation or Veteran status.
