Meta is seeking an experienced Product Marketing Manager to help grow products used by billions of people and businesses all over the world across its apps. The role involves driving market requirements and go-to-market plans for Meta's solutions across advertiser interfaces, assessing market needs, influencing new product development, mitigating product risks, owning go-to-market strategy, and improving existing products.
Requirements
- Experience in digital advertising, monetization, product management or marketing
- Understanding of the digital advertising, marketing industry
- Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives
- Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
- Communication experience that is effective with technical, business, and external stakeholders
- Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches)
- Experience leading go-to-market for products with global reach end-to-end, including sales enablement and developing positioning/narrative
Responsibilities
- Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
- Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
- Drive cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
- Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
- Own go-to-market strategy for a portfolio of products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning
- Drive successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale
- Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement
Other
- Independently drive cross-functional work to deliver results within a fast-paced environment
- Demonstrated skills in cross-functional collaboration, analytical, and communication skills
- Experience in managing multiple concurrent projects and navigating ambiguity
- Organizational and interpersonal skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
- Experience in the advertising/marketing space with online media related products
- Bachelor's Degree in Business, Marketing or Related discipline
- MBA or other relevant advanced degree
