Wabash is looking to drive revenue growth and commercial alignment by shaping how their Transportation Solutions and Recurring Revenue products are positioned, promoted, and sold. The company needs to develop strategic marketing programs and content that communicate the differentiated value of their products to empower sales teams, support customer engagement, and drive business results.
Requirements
- 5+ years of experience in B2B product marketing, traditional marketing, content creation or promotion; preferably in manufacturing, transportation, or industrial sectors.
- Strong understanding of value proposition development and content strategy.
- Experience creating a wide range of marketing and sales effectiveness tools (e.g., decks, one-pagers, videos, product sheets, competitive comparisons).
- Ability to distill technical product details into customer-focused messaging.
Responsibilities
- Define and refine unique value propositions (UVPs) for all Wabash Transportation Solutions and Recurring Revenue offerings through deep market and customer insight.
- Translate UVPs into high-impact messaging frameworks, marketing assets, and sales tools tailored to key audiences and verticals.
- Build and maintain a comprehensive library of sales enablement tools, including training decks, product videos, battle cards, and competitive comparisons—to empower our sales and dealer channels.
- Lead content development for product and service launches, ensuring timely alignment with commercial goals and clear communication of value.
- Work with internal marketing and creative teams to ensure all content reflects brand standards and delivers a consistent, differentiated market presence.
- Leverage customer feedback, competitive intelligence, and sales input to continuously refine messaging, positioning, and go-to-market strategy
Other
- Partner closely with Sales and Product Management to ensure marketing efforts align with commercial priorities and revenue objectives.
- Develop and implement targeted Account-Based Marketing (ABM) strategies to support capture, growth, and retention of high-value accounts.
- Excellent collaboration and communication skills with a track record of working cross-functionally.
- Strong project management and organizational skills
- Bachelor's degree in marketing (preferred) or other is required.
