Laerdal Medical is seeking a Product Marketing Manager to lead marketing efforts for the RQI for Nursing program, RQI for EMS, TCPR, HeartCode, and other assigned solutions across the United States and Canada, to drive commercial success through compelling messaging, customer-centric strategies, and cross-functional collaboration.
Requirements
- Salesforce.com familiarity preferred
- Strong campaign management and audience targeting skills
- Excellent communication and analytical abilities
- Experience with cross-functional collaboration and strategic influence
- Knowledge of product, inbound, and content marketing
- Proficient in marketing tools and analytics
- Curious, data-driven, and comfortable with experimentation
Responsibilities
- Coordinate and contribute to go-to-market strategies that align customer needs with product capabilities
- Develop and execute local launch plans, including setting objectives and key results (OKRs)
- Conduct market research and analyze trends to inform strategy and messaging
- Create compelling marketing content that communicates product value and benefits
- Assess marketing program effectiveness and recommend improvements
- Dive into data dashboards to analyze sales trends, discounting, campaign performance, and market insights
- Translate data into actionable insights to inform strategy and product development
Other
- Bachelor's degree required; MBA preferred
- 2-5 years in product marketing or management
- Healthcare or clinical experience a plus
- Ideal candidate must reside on the East Coast, or be willing to work East Coast hours
- 25% travel required
