Meta is seeking a Product Marketing Manager to drive the development, launch, and growth of industry-leading business products by understanding and representing the needs of businesses and marketers within Meta's platform.
Requirements
- Experience in digital advertising, monetization, product management or marketing
- Understanding of the digital advertising and marketing industry
- 5+ years of professional experience in technology or internet technology, strategic marketing, product management, or management consulting
- Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
- Communication experience that is effective with technical, business, and external stakeholders
- Experience with go-to-market for products with global reach end-to-end, including sales enablement and authoring positioning/narrative
- Experience in the advertising/marketing space with online media related products
Responsibilities
- Support market assessment, quantitative analysis, qualitative feedback, to help represent the requirements of the market internally with Product Management and Engineering
- Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
- Contribute to cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
- Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
- Own go-to-market strategy for a portfolio of products and solutions by contributing to cross-functional work to develop client communications, product documentation, and positioning
- Contribute to successful go-to-market activations across multiple internal sales and partnerships teams to help craft effective messaging for a variety of audiences and internal go-to-market teams
Other
- Coordinate cross-functional work with peers to deliver results within a fast-paced environment
- Collaborate cross-functionally using analytical, and communication skills, as well as manage multiple concurrent projects and handle ambiguity
- Experience collaborating across cross-functional teams and enrolling the necessary leadership support to drive resolution in the context of competing perspectives
- Organizational and people skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
- Bachelor's Degree in Business, Marketing or Creative discipline
