Peloton is looking for a Manager, Global Product Marketing to drive awareness, sales, and All Access Member subscriptions by solving customer problems with their product.
Requirements
- 6+ years of experience in marketing ideally with a focus on product marketing with experience driving go-to-market launches
- Subscription experience, preferably for a software-based business
- Familiarity with both acquisition and engagement data; ability to take data and turn into insights to inform future plans
- Experience with marketing teams in innovative, fast-paced and customer-centric environments
- Experience working collaboratively with technical teams like Product, Engineering and Analytics.
Responsibilities
- Lead go-to-market planning for new features and initiatives that support the Connected Fitness product portfolio (experience working with cross-functional teams to build feature positioning, naming, and pricing is strongly preferred)
- Develop and deliver clear and thoughtful briefs to channel owners, leveraging quantitative and qualitative insights, that lead to thoughtful messaging and creative execution
- Build a deep knowledge and expertise of the Connected Fitness business and its competitive set in order to identify and drive new growth opportunities
- Work closely with designers, product managers, and other cross-functional leads during feature scoping and go-to-market planning to ensure we are testing, measuring, and optimizing upon and beyond feature launch for key audiences
- Deliver executional excellence for all projects (no project is too big or too small).
Other
- The ideal candidate is curious and eager to drive projects from beginning to end, no matter how small or large the task, and has led go-to-market strategies focused on driving growth, adoption and engagement.
- Strong communication and project management skills; ability to successfully work and collaborate with cross-departmental teams.
