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Product Marketing Manager

NetApp

$147,050 - $218,900
Aug 18, 2025
Boulder, CO, US
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NetApp Data Services enable organizations to address their critical data management challenges with intelligent orchestration and optimization capabilities. From protecting against the relentless threat of ransomware attacks, to easily implement 3-2-1 data protection strategies, to transforming operational insights into governance, NetApp Data Services enable IT organizations to cost-effectively address these challenges and accelerate business imperatives.

Requirements

  • A customer-first approach with the ability to understand, simplify, and communicate how technology products and solutions solve business problems.
  • Proven storyteller with experience crafting clear and compelling messaging and developing strong content.
  • Strong presentation and interpersonal skills
  • Ability to set priorities, operate, and drive results independently.
  • Ability to thrive in a fast-paced, dynamic environment with competing priorities.
  • Ability to work effectively and build strong working relationships across functions, with external parties, and at all levels up to and including Senior Vice President
  • Minimum of 5 years of experience in the discipline of product marketing in the technology sector. Experience in storage and/or data management is a plus.
  • Demonstrated track record for understanding, distilling, and communicating key aspects of how technology solutions solve business problems.
  • Understanding of the software as a service (SaaS) and cloud marketplace commerce a plus.
  • Experience working with a geographically dispersed team to meet deadlines and deliverable commitments.

Responsibilities

  • Become a subject matter expert on your product. Know how it works, what it does, the use cases it addresses, and the benefits it provides.
  • Use strong communication skills and product marketing competencies to create compelling messaging and content that effectively communicates functionality and business value.
  • Deliver a standard Bill of Materials (BOM) which includes messaging, sales and technical presentations, sales and customer buyers’ guides, blogs, website content, and other assets.
  • Find creative ways to get your message out, driving awareness and enablement.
  • Ensure team-oriented alignment, consistent messaging, and a unified approach that enables us to deliver more with less.

Other

  • This is a highly cross-functional position where you will partner closely with Product, Solutions, GTM, and Sales teams.
  • You should be results-driven, market-focused, technologically savvy, and skilled at building internal relationships and external partnerships.
  • This is an exciting opportunity for a creative and driven individual to work on a growth portfolio and make a global impact.
  • IC - Typically requires a minimum of 8 years of related experience.Mgr & Exec - Typically requires a minimum of 6 years of related experience.
  • At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.