Turing is looking to drive the go-to-market strategy, positioning, and messaging for their AI-powered product portfolio, specifically Generative AI (Gen AI) products, to increase awareness and adoption in target markets.
Requirements
- At least 2 years working with AI/ML products, with hands-on involvement in Generative AI applications (e.g., LLMs, image generation, AI copilots)
- Strong ability to translate technical features into business value
- Deep understanding of Gen AI market trends, competitive landscape, and ethical considerations
- Proficiency with marketing analytics tools, CRM, and AI-powered productivity tools
- Experience marketing SaaS or enterprise AI solutions
- Understanding of prompt engineering, fine-tuning, and model evaluation metrics
- Familiarity with MLOps and AI development workflows
Responsibilities
- Develop and execute comprehensive GTM plans for Gen AI products
- Craft differentiated product positioning and messaging tailored for target industries and buyer personas
- Conduct ongoing competitive analysis, market research, and customer feedback loops to inform product strategy
- Produce high-impact sales enablement materials, case studies, thought leadership content, demo scripts, and presentations
- Collaborate with demand gen teams to design campaigns that highlight AI capabilities and drive qualified leads
- Partner with customer success, solution engineering, and partner teams to ensure adoption and satisfaction
- Train internal teams on Gen AI product value propositions, competitive differentiators, and industry trends
Other
- 5+ years in B2B product marketing, product management, or related roles
- Bachelor’s degree in Marketing, Business, Computer Science, or related field (MBA preferred)
- Excellent communication, storytelling, and presentation skills
- Public speaking experience at conferences, webinars, or customer events
- Full-time remote opportunity with flexible working hours
