Develop and implement comprehensive customer-focused regional marketing strategies to build strong sales funnels, deliver athlete registration targets, foster brand affinity, and encourage loyalty for The IRONMAN Group's events
Requirements
- Tertiary degree in Marketing, Business or Communication/Media Studies
- 3 - 5 Years of marketing experience in sports, ticketing, or premium direct-to-consumer brands
- Proven track record of creating and implementing multi-channel marketing campaigns
- Demonstrable experience in analyzing marketing metrics and using data to optimize campaigns
- Experience overseeing and executing marketing strategies to build brand awareness, increase demand, and ultimately drive sales for running events
Responsibilities
- Own athlete registration and revenue targets for assigned North American events
- Develop and execute regional multi-channel marketing strategies
- Analyze customer registration behavior trends and KPIs to develop targeted campaigns
- Manage on-site experiential marketing promotions
- Present marketing performance and strategies to senior executives
Other
- Self-motivated team player
- Excellent communication and project management skills
- Based in Tampa, FL or Louisville, CO - Hybrid work, three days per week in office
- Willingness to work weekends and non-traditional hours
- Ability to travel 25%+ domestically
