Empowering developers to be their best and innovating to solve critical technology problems at Claris, an Apple company
Requirements
- 10+ years of success in product marketing, ideally in a multi-product software company, with a track record of effective go-to-market execution
- Passion for Software Technology: Deep enthusiasm for software products and technology platforms, with a strong desire to understand and promote their value
- Storytelling and Content Creation: Skilled at overseeing the creation of compelling demos, presentations, and narratives that illustrate technical products and their business outcomes
- Developer Persona Empathy: Understands and empathizes with developer personas, with the ability to attain deep knowledge of Claris’s development platform and communicate its value effectively
- Trend Awareness and Innovation: Obsesses over emerging technologies and future trends, using these insights to inform marketing strategies and product positioning
Responsibilities
- Develop a deep understanding of the customer journey, user personas, and developer pain points
- Analyze market trends, customer needs, and competitive dynamics to inform product positioning and go-to-market strategies
- Create and maintain sales enablement materials, including presentations, datasheets, and FAQs
- Provide input on naming strategy, pricing, packaging, and offers based on market research and customer feedback
- Define clear success metrics for product launches and marketing campaigns
Other
- 10+ years of success in product marketing, ideally in a multi-product software company, with a track record of effective go-to-market execution
- Prefer Bachelor’s degree +
- Communication Skills: Communicate clearly and effectively, both in writing and verbally, to internal and external audiences
- Adaptability and Agility: Thrive in a fast-paced environment, adapt to evolving business needs, and manage ambiguity
- Collaborative Relationship Building: Approaches work with curiosity, inclusivity, and a focus on building positive relationships across functions and levels, including product, sales, and leadership teams
