Chainlink Labs needs to bring world-class Web3 infrastructure to market by leading the launch of new features and services, crafting compelling narratives and go-to-market strategies that span decentralized finance (DeFi), capital markets, and beyond. The role aims to bridge the worlds of DeFi and traditional finance by translating complex technology into impactful business outcomes.
Requirements
- 2+ years of experience in product marketing, ideally in infrastructure, developer platforms, or Web3
- Proven experience owning go-to-market strategy and execution for multiple successful product or feature launches
- Strong messaging and positioning skills, with the ability to craft compelling narratives for both technical and non-technical stakeholders
- Demonstrated ability to work cross-functionally across product, engineering, content, and broader marketing teams
- Skilled at translating complex technical concepts into clear, compelling value propositions
- Proven ability to develop campaign strategies that align product objectives with audience needs throughout the user journey
- Analytical and insights-driven, with a track record of using research and data to shape marketing strategy
Responsibilities
- Lead the GTM strategy and execution for multiple product and feature launches.
- Define launch strategy, align internal stakeholders, craft positioning, and execute coordinated cross-functional campaigns with measurable impact across adoption, awareness, and engagement
- Develop and refine messaging, naming, and positioning frameworks tailored for both technical and non-technical audiences.
- Collaborate closely with product, engineering, content, and ecosystem teams to translate complex technical features into clear, business-focused value propositions
- Lead campaigns that reinforce Chainlink’s leadership and product narrative across key services.
- Develop audience-specific strategies that align product goals with user needs across the marketing funnel
- Help shape Chainlink’s narrative as a foundational layer for both DeFi and institutional finance by crafting positioning and GTM strategies that connect technical innovation to enterprise value
Other
- Act as the go-to marketing lead for your product category.
- Be a key partner across teams, consulted on all launches and strategic initiatives related to your portfolio
- Continuously synthesize user, market, and competitive insights to inform positioning and strategic decisions.
- Monitor trends in crypto, fintech, and enterprise infrastructure to keep messaging relevant and differentiated
- Excellent project management and written communication skills with strong attention to detail
