ModMed is looking to transform patient experience in healthcare by hiring a Product Marketing Manager to bring new products to market and increase medical practice success and improve patient outcomes.
Requirements
- 7+ years of B2B marketing experience with demonstrable examples of product marketing achievement
- Experience in a business-to-business (B2B) environment with high-tech products/services required, ideally in healthcare
- Certification(s) from Product Marketing Alliance or Pragmatic Institute (preferred)
- Strong writing, speaking, and presentation skills
- Experience driving direction and alignment with large cross-functional teams
Responsibilities
- Optimize and execute launches with particular expertise in high-velocity/high volumes of product updates
- Collaborate with Product, Marketing, Sales and Customer Success teams to develop and execute strategic go-to-market plans
- Stay close to our customers and competition — craft core value props that differentiate us from the competition and messaging that resonates with key markets and personas
- Develop internal and external product collateral in the form of presentations, release notes, FAQs, battlecards, and case studies
- Work with Product to tie our product innovation to customer value — increasing sales pipeline and customer retention
- Conduct in-depth research — interviewing customers and diving into win/loss data that helps guide our future roadmap
- Maintain and continuously improve persona sheets & competitor comparisons
Other
- Bachelor's degree in Business or Marketing; MBA preferred
- Ability to travel domestically up to 15% and work eastern or central business hours
- Strongly prefer local talent in South Florida for a hybrid work schedule at our Boca Raton, FL headquarters
- Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution
- 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation
