MCIM is looking for a Product Marketing Manager to lead go-to-market efforts across their product portfolio, shaping messaging, content, and positioning to drive adoption, expansion, and sales enablement.
Requirements
- 8–10 years of product marketing experience in SaaS, ideally in enterprise or vertical software
- Experience in or familiarity with data center infrastructure, enterprise asset management, or adjacent spaces strongly preferred
- Proven ability to thrive in fast-paced, growth-stage environments
- Exceptional written and verbal communication skills, with strong storytelling instincts
- Experience with ABM programs and working with Sales and Product counterparts
- Demonstrated ability to create content across various formats and buyer stages
Responsibilities
- Lead the development of persona frameworks and product messaging tailored to buying stages
- Own creation and maintenance of marketing and sales content (e.g. product literature, decks, videos, ROI tools)
- Drive go-to-market planning for product launches, including release notes, internal training, and external enablement
- Partner with Sales to deliver compelling product presentations and assets for ABM tiers
- Train the go-to-market team on how to position and sell new features and solutions
- Collaborate with Customer Success to design and execute cross-sell and expansion plays
- Translate product capabilities into value-driven narratives for Site Chiefs, Ops Leaders, and Finance personas
Other
- Act as a key conduit, delivering valuable feedback from go-to-market teams to our Product organization
- Bachelor's degree in Marketing, Communications, Business, or a related field (MBA a plus)
