The office is broken. Companies are flying blind, making million-dollar decisions without basic data on how their spaces actually work. They're drowning in manual workflows and juggling platforms that refuse to talk to each other. AI is reshaping how people interact with space, schedules, and data. Robin is building the workplace operations system that powers it all.
Requirements
- 5-7 years of product marketing experience in B2B SaaS, ideally at a high-growth company or start-up targeting mid-enterprise buyers.
- A knack for simplifying complex ideas in compelling narrative.
- High bias for action. You’re energized by ambiguity and fast-moving cross-functional work.
- Eagerness to learn, adapt and add value quickly.
- Passion for great, easy-to-use products, and deep empathy for both buyers and sales teams.
- You should be able to navigate both technical and business-oriented conversations with ease.
- Outstanding verbal and written communication.
Responsibilities
- Develop clear, differentiated messaging that resonates with mid-enterprise workplace teams.
- Drive the strategy for launches, collaborating with product, sales, and customer success to ensure readiness across the funnel.
- Equip sales with personas, objection handling, and competitive battlecards that help close deals faster.
- Partner with the product team to communicate value across the customer journey through newsletters, product updates, webinars, etc.
- Obtain insights into customers’ usage of Robin, untapped opportunities, and buyer personas, through interviews, surveys, and sales and product data.
- Translate product innovation into content that drives demand and accelerates adoption, such as case studies, videos, marketing collateral, website copy, and blog posts.
- Act as the connective tissue between product, sales, and marketing, bringing clarity, feedback, and alignment to every discussion.
Other
- We believe that the best connections and ideas come from being in the room together, so we work in person a few days a week.
- You'll join a small, high-trust team where great ideas become customer wins quickly.
- We're a hybrid team based in Boston, working in-office several days a week so we can build and solve in real time.
- Robin is committed to creating a workplace that reflects the world around us.
- Robin does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
