DiversiTech is looking to enhance its brand strategy execution, end-user engagement, and product messaging development to align with business objectives and market growth strategies, ultimately optimizing brand visibility and customer experience.
Requirements
- Expertise in translating marketing objectives into strategies, executing comprehensive marketing plans across various end-user touchpoints
- Proficiency in Microsoft Office Suite, optimizing structured marketing engagement execution
- Strong problem-solving and strategic planning skills, transforming visions into tangible outcomes
- Experience in fast-paced, high-volume environments, ensuring structured workflow execution
- Serve as the primary point of contact for brand websites, collaborating with external vendors for updates and functionality improvements.
Responsibilities
- Create end-user demand, formulating long-term brand strategies and executing integrated marketing plans.
- Uphold brand standards, ensuring alignment with brand positioning and acting as a champion across the organization.
- Lead product packaging projects, refining product communications hierarchy and coordinating with Graphic Designers for visual execution.
- Develop product messaging, ensuring differentiation from competitors and market engagement optimization.
- Create content for in-store activations, including videos, merchandisers, and POP displays for structured product marketing.
- Oversee development and deployment of launch materials, collaborating with print vendors and fulfillment companies.
- Act as a market intelligence expert, analyzing end-user purchasing behavior and key buying criteria.
Other
- Bachelor’s degree in Marketing, Business, or related field
- 4-6 years of experience in marketing, refining structured campaign tracking workflows
- Ability to collaborate across teams and stakeholders, ensuring structured workflow adaptability
- Proactive self-starter mindset, with keen attention to detail
- Outstanding verbal and written communication skills, enabling seamless collaboration across employees and executive leadership
