A fast-growing health-tech company is redefining how modern businesses offer health benefits by modernizing a legacy space. This role is central to driving adoption across employers and brokers by translating product capabilities into compelling narratives, revenue growth, and customer advocacy.
Requirements
- 4–6 years in B2B SaaS product marketing, preferably within startups.
- Proven success in leading multi-stakeholder launches and driving adoption.
- Exceptional writing and communication skills with strong product intuition.
- Skilled in creating sales assets (battlecards, talk tracks, pitch decks) that directly improve win rates.
- Comfortable analyzing surveys, usage metrics, funnels, and win/loss data.
Responsibilities
- Own Positioning & Messaging: Define clear, differentiated value propositions by segment and persona; ensure consistency across digital, sales, and partner channels.
- Lead Strategic Launches: Plan and execute tiered launch strategies for new products, partnerships, and initiatives, including briefs, narratives, assets, enablement, and success metrics.
- Deepen Persona & ICP Insights: Build detailed buyer and user personas (HR leaders, brokers, etc.), mapping their pain points, triggers, and objections.
- Enable Sales & Channel Teams: Develop impactful decks, one-pagers, battlecards, and objection-handling materials; deliver training to sales and broker-facing teams.
- Conduct Competitive & Market Intelligence: Monitor competitors, analyze win/loss insights, and translate findings into strategic recommendations and content.
- Produce Customer Proof & Content: Source customer stories, case studies, and testimonials; partner with Product Growth and Demand Gen teams on web, blog, brand, and ad content.
- Be the Voice of the Customer: Gather insights through research, interviews, and data analysis to influence product roadmaps and prioritization.
Other
- Resourceful, highly collaborative, and thrives in dynamic, fast-paced environments.
- Fully remote position
- Full-time
