Wi-Tronix is looking for a Senior Product Marketing Manager to lead their go-to-market strategy and shape how their cutting-edge solutions are positioned in the market, aiming to transform railroads and revolutionize the future of transportation.
Requirements
- 8+ years in B2B acquisition marketing, including at least 4 years focused on enterprise SaaS, platforms, or industrial hardware.
- Demonstrated success in a B2B SaaS environment, leading product launches and GTM initiatives that drove measurable adoption, revenue, or market share impact.
- Startup or high-growth environment experience; able to build and scale new processes from scratch with energy, organization, and initiative
- Experience working with large enterprise clients and selling to buyer personas (CIOs, COOs, and operational leaders), with the ability to translate technical value into business outcomes.
- Experience in designing or operating SaaS or sophisticated B2B pricing models, preferably with usage-based pricing experience.
- Agile Mindset – the ability to work in an iterative manner that allows for rapid prototyping, effective feedback loops, and the ability to meet aggressive timelines.
Responsibilities
- Develop and refine product positioning, messaging, and value propositions that resonate with B2B buyers, differentiate us in the market, and align with customer pain points and industry trends.
- Drive go-to-market (GTM) strategy and execution for product launches, feature releases, and growth initiatives in partnership with Product, Sales, and Marketing teams.
- Lead pricing and packaging strategy—conduct market research, competitive analysis, and customer segmentation to optimize monetization, margin, and adoption.
- Enable the sales and customer success teams with compelling collateral, case studies, presentations, demo narratives, and training that supports pipeline creation and deal conversion.
- Serve as the voice of the customer by gathering and synthesizing market insights, competitive intelligence, and customer feedback to influence product roadmaps and marketing campaigns.
- Collaborate cross-functionally with Product, Engineering, and Executive stakeholders to identify new opportunities, guide analyst relations, and elevate our market presence.
Other
- Ability to travel about 15% domestically and internationally
- Ability to board a locomotive
- In-office expectations (Bolingbrook, IL) are Tuesdays, Wednesdays and Thursdays based on our current in-office operating model. This model can change at any time and the expectation is that all local team members are able and willing to come into the office on any day of the week, as needed.
- A strategic, proactive, and curious mindset, with excellent communication skills and the ability to lead cross-functional initiatives and navigate ambiguity.
- Ability to demonstrate evidence of commitment to lifelong discretionary learning in the product marketing career field, and product/industries from prior experience.
- Technology enthusiast demonstrated through work experience, hobbies, and/or education
